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How Much Does a WordPress Website Cost in 2026?

Most US small-business WordPress websites built by a professional cost somewhere between a few thousand and the low tens of thousands of dollars. The range is wide because "a website" can mean five pages or a full store. Here is what each level typically costs and what you actually get for the money.

Quick answer

In the US, a professionally built WordPress website typically costs about $2,000–5,000 for a simple small-business site, $5,000–15,000 for a larger custom site, and $15,000+ for complex builds or e-commerce. Ongoing costs (hosting, plugins, maintenance and security) usually add $50–300 per month. DIY is cheaper up front but costs your time and often more later.

TYPICAL US PRICE RANGES

What you can expect to pay

Type of siteTypical costWhat it usually covers
DIY with a theme$100–1,000Hosting, a premium theme and plugins. Cheapest, but you do the design, setup, security and upkeep yourself.
Simple small-business site$2,000–5,0005–10 pages on a tailored theme, contact forms, basic SEO and a mobile-friendly design.
Custom business site$5,000–15,000Custom design, more pages and templates, integrations (CRM, booking), stronger SEO and performance work.
Complex site or e-commerce$15,000+WooCommerce stores, memberships, custom functionality or large content migrations.
Ongoing care$50–300 / monthHosting, premium plugin licences, updates, backups, security monitoring and support.

Typical market ranges for professional work in the US, not a quote. Every project is quoted individually.

SECURE BY DEFAULT

Built by someone who fixes hacked sites for a living

The cheapest quote often skips the parts you only notice later: security hardening, backups and updates. Those are exactly the gaps I clean up after when sites get hacked. Every site I build includes them, so the price you see covers a site that stays online.

Already have a site? Get a WordPress security audit before building on it.

A GOOD FIT FOR

  • Business owners budgeting for a new website
  • Teams comparing freelancer, agency and DIY quotes
  • Owners deciding between a redesign and a rebuild

WHAT'S INCLUDED

What affects the price

◆Number of pages and unique templates
◆Custom design versus a tailored theme
◆Features and integrations (forms, booking, CRM, payments)
◆Content: who writes it, and migrating existing content
◆E-commerce: products, payments and shipping setup
◆SEO, speed and accessibility work
◆Security hardening, backups and ongoing maintenance

HOW IT WORKS

From first call to launch

01

Tell me what you need

A short call or message about your goals, pages, features and timeline.

02

Get a fixed quote

You get a clear, itemized quote and timeline — no hourly surprises.

03

Design and build

Design first, then development, with your feedback at each stage.

04

Launch secure

Speed, SEO basics and security are checked before launch.

05

Launch, handover and care

I launch with backups, monitoring and security in place, walk you through managing the site yourself, and stay available for updates and support so it doesn't quietly fall behind.

FAQ

WordPress Website Cost FAQs

Why do WordPress website quotes vary so much?

Quotes differ in scope (pages, features, content), in who does design versus just setup, and in whether security, SEO, speed and support are included. Compare what is included, not just the number.

What are the ongoing costs of a WordPress website?

Hosting, domain, premium plugin or theme licences, and maintenance (updates, backups, security monitoring). For most small businesses that is roughly $50–300 per month in total.

Is WordPress cheaper than Shopify or a custom site?

For content-driven business sites WordPress is usually the most cost-effective. Shopify can be cheaper to run for straightforward stores, and a custom Next.js build costs more up front but suits sites needing custom features or top performance.

How much do you charge?

It depends on scope, so I quote each project individually after a short call. You get a fixed, itemized quote before any work starts.

LET'S BUILD IT

Planning a new website or a rebuild?

Tell me what you need and I'll come back with a clear plan, timeline and quote. Working remotely with businesses across the United States.