Perfumegyaan: a fragrance store built from design to launch

Perfumegyaan is an Indian fragrance retailer that sells authentic perfumes in several sizes: 5ml, 10ml and 20ml decants, partial bottles, and the full retail bottle. They needed a store that made those choices easy to understand, built trust that every product is genuine, and worked smoothly on mobile, where most shoppers browse.

I handled the whole project as one point of contact: design, Shopify store setup, catalog structure and going live.

• Client: Perfumegyaan, India
• Platform: Shopify
• My role: Design → Setup → Launch
• Live site: perfumegyaan.com

Planning: store structure

• Mapped how the brand sells: decants, partials and full bottles.
• Planned the menu: New Arrivals, Men, Women, Decants, Partials, Brands, Journal.
• Planned the pages each shopper needs: home, collection, product, order tracking, FAQ and contact.

Design

• Created a minimal black-and-white luxury look, with a clear type and layout system.
• Designed the homepage, collection, product and support pages, in desktop and mobile versions.

Custom theme sections

• Built the hero, category tiles, New Arrivals, Featured and Trending sections.
• Built a "Try a decant, or go full bottle" size section and a Partials banner.
• Built Shop by Brand, Search by Brand or Note, reviews and Instagram reels sections.

Catalog and variants

• Set up products with size variants (5ml, 10ml, 20ml, full bottle); the product page shows exactly what ships for the chosen size.
• Set up collections and brand collections for 130+ fragrance houses.

Conversion and trust

• Sticky Add / Buy Now bar on mobile product pages.
• Offer-code box, free-shipping bar, authenticity and secure-payment badges.
• Wishlist, customer accounts, filters and sorting, and order tracking.

Mobile experience

• App-style bottom navigation: Home, Shop, Search, Journal, Cart.
• Touch-friendly size buttons, filters and menus.

Checkout, operations and launch

• Configured payments, shipping rules and taxes; added refund, shipping, privacy and terms policies.
• Set up the Journal (blog) and newsletter signup.
• Connected the domain, tested pages, cart and checkout on desktop and mobile, and took the store live.

The client got a complete, branded Shopify store — designed, built, configured and launched by one person, with a single point of contact from the first draft to the live store.

The store today (as displayed on perfumegyaan.com, October 2026):

• 1,000+ fragrances listed
• 130+ brands in the catalog
• 5.0★ rating shown from 401 reviews

Need a Shopify or WordPress store like this? See Shopify store development — design, setup and launch, built secure from day one.