Quick answer
In the US, a website redesign typically costs about $1,500–5,000 for a small-business refresh on the same platform, $5,000–15,000 for a custom redesign with new structure and content, and $15,000+ for large sites, e-commerce or a platform migration. Budget for SEO protection (redirects and content mapping) as part of the project.
Key takeaways
- Refresh on the same platform: roughly $1,500–5,000.
- Custom redesign with new structure: roughly $5,000–15,000.
- Large sites, stores or platform migrations: $15,000+.
- SEO protection — URL mapping and redirects — should be included, not an extra.
A redesign can make an outdated site faster, clearer and better at bringing in customers. But quotes vary widely. Here are typical US price ranges in 2026 and what drives them.
Typical website redesign costs
- Refresh — about $1,500–5,000. Same platform and structure, new design, improved mobile layout and speed. Good when the content still works.
- Custom redesign — about $5,000–15,000. New design system, restructured pages and navigation, rewritten or reorganized content, integrations, and SEO-safe migration.
- Large or complex — $15,000+. Many page templates, e-commerce, memberships, or moving to a new platform (for example from Wix or an old CMS to WordPress).
For new-build pricing, see how much a WordPress website costs.
What affects the price
- Number of pages and unique templates.
- Whether content is reused, reorganized or rewritten.
- Custom design versus a tailored theme.
- Integrations: CRM, booking, payments, forms.
- Platform changes and data migration.
- SEO work: URL mapping, redirects and preserving what already ranks.
Don't skip SEO protection
The most expensive redesign mistake is losing your Google rankings. Changed URLs without 301 redirects, deleted content and a forgotten "noindex" setting can cut traffic overnight. Follow a redesign checklist or make sure your developer includes URL mapping and redirects in the quote.
Redesign or rebuild?
If the platform is sound and the content works, a redesign is usually enough. If the site is slow, insecure, built on abandoned plugins or a platform you've outgrown, a rebuild often costs less over time.
Check security first
Redesigns often copy hidden malware from the old site into the new one. A security check before the redesign is cheap insurance.
Planning a redesign? See my website redesign service.
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